Listing optimization
Listings that earn the click.
- Titles, bullets and search terms written for how people actually search.
- Product images and A+ content to your brand standards.
- Built to each marketplace’s rules, so nothing gets suppressed.
How it works
From a bare listing to a page that sells
Four passes, in order. Each one is checked against the marketplace’s style guide before it goes live.
01Audit
We review the current listing against search demand, the category’s top listings and the marketplace’s content rules, and list what is holding it back.
02Copy
Title, bullets, description and back-end search terms are rewritten around the terms buyers use, in your brand voice.
03Visuals
Main image, lifestyle and infographic images, and A+ content are produced or refreshed to your standards.
04Measure
Conversion and search rank are tracked after launch, and the listing is adjusted on what the numbers say.
What it covers
Everything under listing optimization
All of it runs inside the partnership. No separate fee, no separate contract, and the content stays yours.
Keywords and copy
Titles, bullets, descriptions and back-end search terms written around the words buyers use. Written for the shopper first, then checked against how Amazon search and its AI assistant read a listing.
Product images
Main image, lifestyle and infographic images that meet each marketplace’s image requirements. Shot or retouched to your brand standards, sized and named for the listing.
A+ and brand content
A+ content modules, Brand Story sections and comparison charts wherever the marketplace allows them. The same content is adapted for Walmart’s rich media.
Compliance
Category rules, restricted claims and image standards checked before anything goes live. A suppressed listing is a sale lost, so the check happens first, not after.
Where we sell
Marketplaces we sell on
Amazon
Our home marketplace, Canada and US. Canadian fulfillment and compliance on both sides of the border.
Walmart
A second marketplace for brands ready to widen beyond Amazon alone.
eBay
A different buyer and a different rulebook. We know how it runs, for catalogs that fit it.
TikTok Shop
Where discovery happens now. We are building the playbook for brands that want in early.
Listing optimization FAQ
Questions brands ask us
Anything not covered here, ask us on the call.
Do you use our existing product photography?
Yes, where it meets the marketplace’s standards. Where it does not, we produce what is missing.
Who owns the content you create?
You do. Copy, images and A+ content made for your listings are yours to use anywhere.
Will you change our brand voice?
No. We work from your brand guidelines and send copy for approval before it goes live.
How long does an optimization take?
It depends on catalog size and how much imagery is needed. We give you a timeline after the audit.
Fix the listings first
Most catalogs are losing sales on the page itself. Start with a listing audit on the call.