Advertising & promotions
Visible. Profitably.
- Sponsored ads run against a margin target, not a spend target.
- Coupons and promotions timed to launches and seasonality.
- Reporting that shows what the spend actually returned.
How it works
Spend that pays for itself
Because we own the inventory, wasted ad spend comes out of our margin, not your budget. That keeps the discipline honest.
01Targets
We set the margin the campaigns must clear and the products worth pushing, based on what is selling and what has room to.
02Structure
Campaigns are built by product and intent: branded, competitor and category terms kept apart so each can be judged on its own.
03Promotions
Coupons, deals and brand promotions are scheduled around launches, seasonality and inventory position.
04Tune
Bids, terms and budgets are adjusted on the numbers every week. Campaigns that do not clear the margin are cut.
What it covers
Everything under advertising & promotions
All of it runs inside the partnership. No separate fee, no separate contract, and we fund the ad spend on our listings.
Sponsored ads
Sponsored Products and Brands campaigns on Amazon, and the Walmart equivalents, run to a margin target.
Coupons and deals
Marketplace coupons, Lightning Deals and promotions timed to the calendar and stock.
Launch support
Advertising built into every new product launch so it ranks from the first weeks.
Reporting
Spend, sales and return by campaign, in the same report as the rest of your channel.
Where we sell
Marketplaces we sell on
Amazon
Our home marketplace, Canada and US. Canadian fulfillment and compliance on both sides of the border.
Walmart
A second marketplace for brands ready to widen beyond Amazon alone.
eBay
A different buyer and a different rulebook. We know how it runs, for catalogs that fit it.
TikTok Shop
Where discovery happens now. We are building the playbook for brands that want in early.
Advertising & promotions FAQ
Questions brands ask us
Anything not covered here, ask us on the call.
Who pays for the advertising?
We do. Advertising on the products we carry comes out of our margin, which is why we run it carefully.
Can we set limits on promotions?
Yes. Your pricing policy sets the floor, and we agree which promotion types are allowed before any run.
Do you run ads outside the marketplaces?
Our focus is on-marketplace advertising, where the buyer is already shopping. Off-platform campaigns are outside what we do.
How do I see what the ads are doing?
Campaign spend, sales and return are in your regular reporting, product by product.
Put the spend to work
If ads have been a cost centre with no clear return, talk to us about running them against a margin.