Advertising
Visible. Profitably.
- Sponsored ads run against a margin target, not a spend target.
- Coupons and promotions timed to launches and seasonality.
- Reporting that shows what the spend returned.
How it works
Spend that pays for itself
Ad spend is held to one test, whether the budget is ours, yours or shared: did it pay for itself?
01Targets
We set the margin the campaigns must clear and the products worth pushing, based on what is selling and what has room to grow.
02Structure
Campaigns are built product by product. Searches for your brand, for competitors and for the category are kept apart, so each can be judged on its own.
03Promotions
Coupons, deals and brand promotions are scheduled around launches, seasonality and the stock on hand.
04Tune
Bids, keywords and budgets are adjusted on the numbers every week. Campaigns that do not clear the margin are cut.
What it covers
Everything under advertising
All of it runs inside the partnership. No management fee, no separate contract. How the ad budget is funded is agreed up front.
Ads management
Sponsored Products and Sponsored Brands on Amazon, plus Walmart Sponsored Search, run to a margin target. Bids and keywords reviewed weekly, so spend follows what sells.
Deals and coupons
Marketplace coupons, Lightning Deals, Prime Day and Walmart event deals, timed to stock and the calendar. Every promotion stays inside your pricing policy and is agreed before it runs.
Product launch ads
Advertising built into every new product launch so it earns reviews and rank in the first weeks. Launch budgets are front-loaded and stepped down as organic sales take over.
Reporting
Spend, sales and return by campaign, product by product, in the same report as the rest of your channel. You see what the ads did, not just what they cost.
Where we sell
Marketplaces we sell on
Amazon
Our home marketplace, Canada and US. Canadian fulfillment and compliance on both sides of the border.
Walmart
A second marketplace for brands ready to widen beyond Amazon alone.
eBay
A different buyer and a different rulebook. We know how it runs, for catalogs that fit it.
TikTok Shop
Where discovery happens now. We are building the playbook for brands that want in early.
Who pays for the advertising?
It depends on the partnership. In some cases we fund it ourselves. In others, a new product launch for example, the brand shares the cost or funds it. We agree the split up front, before anything runs.
Can we set limits on promotions?
Yes. Your pricing policy sets the floor, and we agree which promotion types are allowed before any run.
Do you run ads outside the marketplaces?
Our focus is on-marketplace advertising, where the buyer is already shopping. Social and search-engine campaigns are outside what we do.
How do I see what the ads are doing?
Campaign spend, sales and return are in your regular reporting, product by product.
Every ad dollar, accounted for.
If you are spending on ads and cannot say what they brought back, that is the first thing we fix. Bring your numbers to the call.